John Roberts on Mountain Mission’s Impact in the Kanawha Valley

In this episode of the Kanawha Valley Hustlers podcast, I talk with John Roberts, who shares the mission of Mountain Mission, a 98-year-old organization dedicated to emergency assistance. John explains that their work focuses on helping people in need with essentials like food, clothing, and furniture. They step in to support individuals and families during tough times, often through no fault of their own.

As we discuss their impact, John highlights the significance of the Christmas season. He describes it as their “Super Bowl,” a time when their efforts intensify to bring hope and support to over a thousand families. Volunteers from groups like the Kanawha Valley Business Group assist in preparing and assembling food boxes, each containing enough provisions to sustain families for a week. For Mountain Mission, Christmas is not just about giving—it’s about fostering family connections, encouraging quality time, and reflecting on the birth of Christ.

John addresses the ongoing issue of food insecurity, particularly in West Virginia, where one in four children experience it. He clarifies that while these children may have some food daily, they often lack access to nutritious options. To combat this, Mountain Mission is rolling out new initiatives, including programs that incorporate fresh fruits and vegetables into their food boxes, especially for seniors.

We talk about the broader problem of unhealthy eating habits, as people often rely on inexpensive, less nutritious options. Mountain Mission aims to provide balanced meals to counter this trend and promote healthier living.

This conversation sheds light on the essential work being done by Mountain Mission to uplift the community and address critical needs year-round.