Inside West Virginia’s 988 Suicide and Crisis Lifeline

I talk with Rozanna Bracken, director of the 988 Suicide and Crisis Lifeline for the state of West Virginia. She explains that 988 replaced the old 1-800-273-TALK number to make it easier to remember, and now includes text and chat options. Anyone can call — whether they’re feeling down, helping a loved one, or facing a serious crisis. The counselors are trained to listen without judgment and guide callers to safety and resources.

Rozanna says crisis is defined by whoever is experiencing it, not by the counselor. The service doesn’t decide who qualifies for help. If you call, someone will listen. She also mentions the “Be the One To” campaign, which teaches five steps to help someone stay safe. The work her team does is evidence-based, focused on what keeps people alive, and supported by training that teaches listening without trying to fix.

She explains that family and friends often want to solve problems quickly, but sometimes the best help is simply listening. People in crisis don’t always need solutions — they need someone who hears them. That’s what 988 provides, a safe and calm space to talk without fear or judgment.

We also talk about the Out of the Darkness Walk, hosted by the American Foundation for Suicide Prevention. Rozanna serves on the board and says these events help normalize the conversation about mental health and reduce stigma. They show people they’re not alone and help families learn from each other.

As we close, she reminds everyone that no concern is too small. You matter. If you or someone you know is struggling, call, text, or chat 988.