Why Digital Marketing Feels So Confusing

In this episode, I talk about digital marketing. A lot of people find it confusing. They don’t know if they should focus on SEO, pay-per-click, YouTube, TikTok, or something else. I hear the same questions all the time.

The truth is, digital marketing keeps changing. I’ve seen blogs rise and fade. Then YouTubers took over. Now it’s TikTok and podcasts. What matters is being early on a platform, building an audience before it gets too crowded.

People ask me if they should blog, run email campaigns, or learn AI. The answer depends on their goals. For someone like MrBeast, content itself is the product. But most local businesses aren’t influencers. They use platforms to promote what they already sell.

I use this podcast as an example. It’s not about monetization. I don’t make money from it. I use it to build relationships, get to know my community, and share ideas. It’s about influence and connection.

Advertising is talking to strangers. Before that, make sure your friends and clients know what you do. Work on your message. Don’t expect a blog or video to change your business overnight. It takes time.

If you want to succeed, pick a platform and commit. Learn how to use it. Learn how to create content and run ads. Focus on building an audience. That’s how you grow. Let’s grab sometime coffee and we can talk more about.