Behind the Red Kettles with Captain Mike Michels

In this episode of the Kanawha Valley Hustlers podcast, I talk with Captain Mike Michels of the Salvation Army to discuss the organization’s iconic holiday fundraiser. Captain Mike explains that the Red Kettle campaign started in San Francisco when Captain MacPhee, in an effort to feed the homeless, set up a kettle at a ferry pier. Initially hoping to raise enough for a small meal, the initiative raised enough to serve a thousand people. Now, the campaign has spread worldwide, with kettles in locations from the U.S. to Jamaica, making a significant impact on communities.

The money raised during the holiday season helps people in need year-round, funding essential services like disaster canteens, utility assistance, and youth programs. Captain Mike highlights the importance of community participation, emphasizing how even a small donation can make a big difference. He also points out that the Salvation Army has adapted to modern payment methods like Venmo, Apple Pay, and Google Pay, making it easier for people to contribute.

I ask Captain Mike how people can get involved, and he shares that there are opportunities to volunteer as bell ringers, with both paid and volunteer options available. Every dollar raised through volunteers goes directly to the Christmas and year-round efforts. Captain Mike notes that the Red Kettle campaign’s impact extends far beyond Charleston, West Virginia, with millions of dollars raised globally for those in need.

As the holiday season gets underway, the Salvation Army’s message is clear: love beyond hopelessness. For many, Christmas can be a difficult time, and the Salvation Army aims to provide support and hope not only during the holidays but throughout the year. The community’s generosity is vital in helping the organization reach its fundraising goals, ensuring that people who are struggling can receive the help they need.

Captain Mike ends the conversation by reminding everyone to give what they can and thank the bell ringers when they see them this holiday season. As I wrap up, I encourage listeners to remember the spirit of giving and contribute to the Red Kettle campaign when they’re out shopping this December.