How Almost Heaven Roofing Built Trust With Digital Video

Duncan McClung and Todd Brammer explain how Almost Heaven Roofing used digital video to put real faces behind the company, reduce doubt from homeowners, and stay in front of local audiences. Joe Justice outlines a simple process, then handles the work from planning through posting so the client can focus on showing up and answering questions.

Duncan opens by sharing surprise at the quality of what their company received. He had seen work from Joe Justice Media before, but he did not expect that level to translate to their own brand. Todd gives context. The company is going into its sixth year, serving customers who need a new roof or repairs in the Charleston area. Duncan describes how they treat each job as a full project, explain the likely fix, and share pointers that can prevent future issues.

Todd describes their main struggle as awareness, plus the need to attach a face to the company before arriving at a home. Duncan points to the stigma around contractors, and Todd adds that many people worry about “fly by night” crews. Digital video felt like the clearest way to make people comfortable and show who they are.

Joe explains that he starts by learning what the client wants to achieve. He asks questions, listens, and sets a target before filming. He builds a plan around a branding piece and then a content system. He covers planning, gear, setup, hooks, direction, and posting. Todd and Duncan describe the workload as light: they mostly show up and answer questions. Duncan notes Joe arrived on time and followed through.

Joe outlines the cadence: one long form piece and twelve short pieces released three days a week for a month. Todd reports people saying they were seeing the company everywhere on Facebook and ties that visibility to growth.

To learn more and book a call with Joe Justice, visit video.joejusticemedia.com