How Three Reasons Painting Earned More Calls With Video

A trades business owner becomes recognizable in public because people have seen his Facebook ads. That recognition signals a shift from relying on referrals to earning attention through consistent digital content that stays in front of local buyers.

Erik Pauley recalls walking into the Cross Lanes Sheetz while talking on the phone about work. A stranger watches him, then approaches and calls him “the painter guy.” The man connects Pauley to Facebook commercials, compliments the work, and leaves Pauley with proof that the ads are reaching people in the community. Pauley explains that Three Reasons Painting and Restoration handles interior and exterior painting for residential and commercial clients, along with drywall repair, wallpaper removal, and pressure washing. The company name ties to his three sons, Owen, Jackson, and Branson.

Pauley shares how he learned the trade early, going to work with his father at 13. His father built business through word of mouth, the newspaper, and the phone book. Joe Justice frames that history as common in the trades: learning by doing, starting with family, and earning skill on job sites. The craft still matters, but the way customers find providers has changed. People search on phones, scroll, and decide fast. Old methods can limit growth even when the work holds up.

Pauley describes choosing Joe Justice Media after seeing examples created for other trades. He wanted his company to look established online and stand apart from competitors. Justice explains the pattern of strong operators losing work to others who look larger on the internet. Video becomes the tool to show proof, build trust, and stay top of mind for people in the service area.

The production process follows a simple routine. A shoot day gets scheduled. The crew stays on task. Interviews get recorded and job footage gets captured without slowing work. Justice handles planning, filming, editing, posting, and ad management. A short list of topics guides the first round. Response data guides the next round. Justice brings updated topic lists so the client does not have to study reports. Pauley notes that scripts and topics arrive ready, based on what audiences engaged with before. The time commitment stays small, about an hour, then he returns to running the business.

Distribution combines long-form pieces with short clips, then paid delivery through Meta to reach people in the right geography. Pauley points to CRM tracking as the measure of impact. Facebook metrics improve and more business comes from Facebook. Justice frames the goal as outcomes rather than content for its own sake, listing calls, quotes, requests, and booked jobs as the real target. Pauley adds that better understanding of platform targeting and algorithms keeps the marketing spend focused on potential clients.

For business owners who want more attention from people who can hire them, Joe Justice offers a process to build a video system that fits a working schedule and supports growth. Contact Joe Justice at Joe Justice Media to review current marketing and see whether digital video can help close the gap.