Archives: Episodes

In today’s podcast episode, I had the privilege of speaking with Ashley Vaughn, the visionary behind Manifest with Ashley. She shared her profound insights into the world of manifestation, emphasizing the transformative power of thoughts, beliefs, and emotions. Drawing from her own experiences and years of study, Ashley revealed that 80% of success comes from mastering our inner world. She stressed the importance of aligning our thoughts with our goals and employing practical techniques like journaling and visualization.

Ashley’s approach isn’t about wishful thinking but deliberate, belief-driven action. She highlighted the significance of balance, urging listeners to nurture all aspects of life for enhanced productivity and happiness. As our conversation unfolded, I was captivated by her wisdom, understanding that manifesting a fulfilling life begins by reshaping our reality from within. Her message resonates as a beacon of hope, reminding us that our destinies are within reach, waiting for us to manifest them into existence.

At Up Next Charlie West’s First Tuesday at DT Prime networking event, I find myself surrounded by a diverse group of individuals, each with unique aspirations. Erin Noon, the event’s organizer, dreams of effortless organization, while Hunter Wilkes desires control over time, valuing every second for learning. Chris Welty seeks teleportation for efficient travel, and Drew Elliot hopes for the power to predict the future in the finance world. Alex Schnulo and Taylor Marsh envision success through telepathy and productivity, while Brett White and Samuel Perry explore innovative ideas in laser etching and tabletop game design. Teresa Ortiz desires mind control for her donut shop, and Isaac Sinclair seeks omniscience to foster collaboration. These diverse superpower aspirations highlight the boundless potential within our community, sparking connections and fueling dreams. It’s a powerful reminder that within every individual lies the potential for greatness, and together, we can transform our ambitions into reality.

Hey, it’s Joe Justice. Today, I delved into the prevalent poverty mindset in Appalachia. Growing up, we were conditioned to fear scarcity, clinging to what we had in a cutthroat world. This mindset hindered entrepreneurial spirit, breeding distrust and stifling growth. I’m passionate about shifting this perspective to one of abundance. Embracing the idea that there’s plenty for everyone, I advocate for collaboration and support without immediate expectations. By giving today, we pave the way for a network of trust and reciprocity, essential in the entrepreneurial journey. This shift opens doors, fosters genuine connections, and nurtures long-lasting relationships. I believe Appalachia can break free from the chains of scarcity by adopting this abundance mindset. It’s about creating win-win situations, where collaboration triumphs over competition. Together, we can build a future where mutual support and collective growth redefine success. Thanks for listening, and here’s to a future of abundance and collaboration.

This is the final of three clips I’ve made from my Up Next Charlie West presentation. It’s all about understanding your customers and meeting them where they are. I start by emphasizing that sales isn’t just about pushing products; it’s about nurturing relationships.

Sales isn’t one-size-fits-all; it’s about recognizing where prospects stand. Imagine a buyer’s journey: awareness, consideration, and decision stages. At awareness, customers realize a problem exists. At consideration, they research solutions, and at the decision stage, they choose.

Messaging should match these stages. Pushing too hard too soon is a mistake. It’s like proposing on a first date. In marketing, it’s vital to lead prospects step by step, respecting their timing.

Then you have to have perspective. Most people will not be ready to move to the next step. And that’s okay. Keep them informed and talk to more people.

Branding matters, but it’s more than logos or colors. It’s the emotional connection people have with your brand. Focus on delivering value, and branding will follow.

In summary, success in sales and marketing lies in understanding your customers’ positions and perspectives, guiding them through their unique journeys. Respect their pace, and you’ll build lasting relationships.

This is the second of three clips I’ve made from my Up Next Charlie West presentation, target market and offer. I stress the importance of narrowing down your focus to a niche that aligns with your solutions. You should aim to address the shared problems of this niche group, as the more precise your message, the better it resonates.

I highlight the shift in marketing strategies from the past to the digital age. While earlier advertisements used to open with broad qualifiers like “Are you a homeowner in West Virginia?” digital marketing allows for more detailed and specific messaging, reducing the need for such broad strokes.

I also share a remarkable marketing story about Charles Atlas, who successfully tapped into the adolescent boys’ niche by addressing their common issue of bullying. He didn’t change his course; he just tailored his message to a specific target market, achieving remarkable success.

In essence, I emphasize that your marketing message should always answer the “What’s in it for me?” question for your audience. Keep your offers straightforward and solution-focused. Remember, simplicity often leads to marketing triumphs, and owning your niche can be the key to success in the ever-evolving world of marketing.

This is the first of thee clips I’ve made from my Up Next Charlie West presentation, my focus is purely strategic; I don’t delve into the tactical details, but I’m more than willing to address those individually.

First, I want to express my gratitude to this audience for committing their valuable time.

My background includes content creation, video production, and animation. I’ve ventured into various fields, from forensic animation to children’s programming, even landing content on PBS and showing at children’s festivals. In recent years, I’ve been involved in news and live sports production, serving as the marketing director at Advantage Technology.

Today, I make a bold promise: I’ll reveal unexpected marketing superpowers if you stay tuned. But to embark on this journey, you’ll need to shed preconceived notions, as I share high-level psychological tricks for running your marketing.

Remember this acronym, TOPP: Target, Offer, Position, and Perspective. These are the four essential elements I’ll get into. So, let’s journey together, challenge our assumptions, and explore the depths of marketing strategy.