How Zerbe & Pence Reached More Clients with Joe Justice Media
David Pence of the law firm Zerbe & Pence, explains the challenge of standing out in a crowded legal market. His firm focuses on helping individuals who are disabled secure Social Security benefits from the federal government. Reaching this audience requires more than broad advertising—it requires precision, empathy, and consistency. Joe Justice worked with David to identify and engage the right audience, using a system designed to help professionals like him communicate clearly and effectively.
The process begins with a strategy session to define the target audience and understand their circumstances. Joe and his team examine the age range, needs, and emotional factors that influence potential clients. This information shapes the messaging that follows. The goal is not to reach everyone, but to connect with those who truly need help navigating the disability claims process.
David brings more than two decades of advertising experience, and his expectations are high. Joe’s approach is structured and complete. Every aspect—from setup to execution—is handled with care. David describes the experience as seamless and efficient. His team does not need to build online profiles, monitor analytics, or manage campaigns. Joe’s team manages the entire process, from editing and posting content to monitoring performance and refining the message each month.
Joe’s method relies on a consistent system. Rather than producing one piece of content and leaving it at that, his process includes every step from creation to analysis. The system handles video editing, captioning, and scheduling. It includes campaign launches and data monitoring. Each month brings new strategy discussions based on real performance. This ensures continued progress and measurable outcomes.
For Zerbe & Pence, the results are immediate and noticeable. The firm experienced higher engagement and more visits to its website. People recognize David from the content and mention seeing him online. The campaign leads to increased inquiries and community awareness. The approach proves effective not only in visibility but in connecting the firm’s message with the individuals who benefit most from its services.
Joe explains that this happens when messaging is built with clarity and intention. The content is not seen as just another advertisement; it feels like a direct conversation between David and those seeking help. By leading viewers toward the firm’s website and services, the strategy creates a clear path from awareness to action.
David concludes that without Joe’s involvement, this project would not have happened. The collaboration gives his firm a presence that cuts through the noise and resonates with the right audience.
To learn more about how Joe Justice delivers measurable results through digital video and structured marketing systems, visit https://video.joejusticemedia.com/