Over the summer at Sleepy Hollow Golf Club in Hurricane, West Virginia, Grace Peyton and her team from Better Homes and Gardens Real Estate Central organized a golf tournament to benefit the West Virginia State University golf team. The goal was to raise funds for a golf simulator that would allow the team to practice year-round. While the event was well-planned, Peyton faced a key challenge: how to extend the impact of the tournament beyond the attendees to reach a broader audience.

Any live event’s success depended on generating community support and awareness, but traditional outreach methods can only go so far. Peyton realized that her team lacked the resources and expertise to create professional, engaging video content that could amplify the tournament’s reach.

A Strategic Solution with Video Production

Joe Justice, offered a solution through his Live Event Elevation package. This approach is designed to transform live events into dynamic content campaigns that reached beyond the physical venue and event date.

Justice captured the essence of the tournament by filming key moments, including player interviews, sponsor messages, on-course action, and the award ceremony. The result was a documentary-style long-form video paired with 12 short-form videos optimized for social media. These shorter videos could be shared gradually, keeping the tournament’s message alive and engaging over time.

This method also allowed Peyton to focus on managing the event itself. She connected with participants and sponsors without the burden of overseeing video production. Justice’s team ensured every important moment was documented while Peyton concentrated on running a smooth, successful event.

The Power of Video in Community Engagement

Video content has become a dominant force in communication. People engage with videos on their phones at all hours of the day, making them an effective way to reach a wide audience. The high-quality videos produced by Justice showcased the tournament’s purpose and reinforced its credibility. The results were clear. The videos sparked community interest, with people asking about the tournament, expressing interest in donating, and complimenting the quality of the content. The outreach achieved through these videos far surpassed what traditional promotional methods could have accomplished.