Embrace the No: Joe Justice’s Guide to Business Hustle

You know, marketing isn’t just about advertising tricks; it’s a strategic game.

The “magic ad syndrome” is a real thing. Folks believe one ad will magically solve everything. But let’s face it, there’s no magic ad that can save the day. Perspective is key here. Activity is what counts – the more you do, the more you get.

Now, about conversion rates. Forget aiming for 50% – that’s the unicorn of dreams. Realistically, it’s 3-5%. I’ve been there – discussing an offer with someone who wanted a 50% conversion rate. Not gonna happen.

Embrace “no.” In fact, chase after it. Every “no” brings you closer to a “yes.” “No” isn’t personal. It’s not a slap in the face. If someone says no, it’s likely just not the right time or fit.

Don’t think of a 3-5% conversion rate as failure. That’s the reality in cold markets. Not everyone is your best friend. Accept that some won’t bite, but others will. Nurture leads, build trust, and keep pushing forward.

Let’s talk about perspective. A salesperson boasting a 20% conversion rate is a rare breed. They won’t stick around – they’ll be off to bigger things. Numbers matter, but activity matters more. If you’re not talking to enough people, you won’t get those yeses.

So, what’s my advice? Embrace “no,” collect them like badges of honor. Rejection isn’t personal; it’s information. Keep pushing, nurturing, and following up. Remember, if you’re in the 3-5% range, you’re on the right track. No need to chase unicorns.

Before I go, mark your calendars. In September, I’ll be teaming up with Up Next, Charlie West, for a presentation on beating agency B.S. Join us – it’s a step towards mastering the marketing maze.

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