Hanna Berger: Insights from a PR Newcomer

In today’s episode of the Kanawha Valley Hustlers podcast, I’ve got Hanna speaking with me, who’s just stepped out of the bustling environment of Bar 101 to chat with us. She’s a newcomer to the area, diving headfirst into the world of public relations and government affairs. Fresh on the scene, but already making waves.

In our conversation, we touched on some points about business growth, marketing strategies, and fostering a positive workplace culture. Let me tell you, Hanna’s got some wisdom to share.

First off, she emphasized the importance of finding that sweet spot with your target audience. It’s all about forging those genuine connections and letting word-of-mouth and social media do the heavy lifting. Niche is the name of the game, folks.

Then, we delved into the realm of company culture. According to Hanna, open communication is the cornerstone. Leaders, employees, heck, even customers—all voices matter. When everyone’s on the same page and feels heard, that’s when the magic happens.

Setting and achieving long-term goals? Hanna’s got it down to a science. Break it down, folks. Take that big, audacious goal and slice it into bite-sized pieces. Accountability, check-ins, and a solid support system are key ingredients in the recipe for success.

Now, let’s talk leadership. Hanna’s philosophy revolves around—you guessed it—open communication. It’s not about barking orders; it’s about understanding your audience and working together towards a common goal. Respect is earned, not demanded.

And what about building and maintaining professional relationships? Well, Hanna’s got a simple yet profound approach: Keep an open mind. Show up, introduce yourself, and never shy away from a conversation. You never know where it might lead.

As we wrapped up our chat, Hanna left us with a little nugget of wisdom: Charleston is great, indeed. But you know what’s even greater? The people you meet along the way.