Insights on Branding and Leadership with Amanda Fellure

This is Joe Justice, and I’m here to share some insights from our latest episode of the Kanawha Valley Hustlers podcast. Today, I had the pleasure of chatting with Amanda Fellure, the Executive Communications Liaison to the president at West Virginia State University. Amanda shared some wisdom on marketing strategies, fostering a positive business culture, setting and achieving long-term goals, leadership philosophy, and building and maintaining professional relationships.

One key takeaway from our conversation with Amanda is the importance of branding. As she pointed out, your brand is the cornerstone of your business, and consistency is key. It’s crucial to stick with your brand message and avoid constantly changing it. Being married to your brand and embracing it fully is essential for success.

Amanda also emphasized the significance of communication in building a positive and productive business culture. Effective communication, she believes, is what can make or break any organization. Working together as a team with a shared goal is paramount, and fostering a culture of teamwork is essential for success.

When it comes to setting and achieving long-term goals, Amanda shared her preference for using a checklist, whether it’s on paper or digital. Setting deadlines and consistently tracking progress are crucial steps in reaching those goals.

In terms of leadership philosophy, Amanda stressed the importance of being a strong leader while also being open to input from others. Effective leadership involves effective communication and working collaboratively towards common goals.

Finally, Amanda highlighted the significance of building and maintaining professional relationships, especially in today’s interconnected world. Making a positive impact when meeting new people, following up, and finding opportunities for collaboration are key aspects of effective networking.

I want to thank Amanda her for joining me on the podcast, and I encourage all our listeners to hustle hard, hustle smart, and always hustle with a smile.

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