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Hey, Joe Justice here on the Kanawha Valley Hustlers podcast. Today, we’re at Mountain Mission with the Kanawha Valley Business Group, putting together boxes for a local charity. Our group, laid-back and welcoming, meets every other week in South Charleston, and we’re all about connecting with new business owners.

We’re not just about networking; we’re committed to giving back. Today’s charity event supports over thousand families in need during Christmas. Talking to fellow members, the excitement for the Kanawha Valley’s growth and community involvement in 2024 is contagious. We’re not just here for personal success; we’re focused on making a positive impact on our community.

From Skye Kinser’s anticipation of professional growth to Claudia Castro’s excitement about businesses thriving, the podcast reflects a shared optimism. As we assemble boxes, the positive energy is palpable. If you’re interested, join us at the La Belle Theater, 8:30 every two weeks. Check out our Facebook page or website. Let’s build a thriving community together.

Hey, Joe Justice here on the Kanawha Valley Hustlers podcast. This week, post-Thanksgiving, I’m diving into the marketing legend of the Masters of the Universe toy line. Mattel missed out on Star Wars, so they went all in on a mishmash of barbarians, swords, lasers, and spaceships. No grand plan, just throwing ideas and seeing what sticks. “I have the power” became the mantra, resonating with boys craving empowerment. The result? A seemingly illogical toy line that struck gold.

Mattel avoided overthinking and embraced imperfection. No paralysis by analysis. Masters of the Universe became a cultural phenomenon, a testament to the power of trying, failing fast, and adapting. The lesson? Don’t fear imperfection; take risks, try ideas, and adapt quickly. It worked for Mattel, and the success echoes even today. Keep hustling, folks. Joe Justice, signing off. Like, share, subscribe – you know the drill. Bye for now!

Hey, it’s Joe Justice, host of the Kanawha Valley Hustlers podcast. Today, I’m diving into a fascinating marketing story from the 1920s. Charles Atlas, a bodybuilder in a pre-bodybuilding era, faced challenges in a changing post-industrial world. Despite initial success, he wasn’t hitting the heights he aimed for until he teamed up with marketing genius Charles Roman.

Atlas’s physique was impressive, but Roman saw the potential to market beyond the typical fitness audience. They introduced the Dynamic Tension system, rebranded Atlas as the former “97 pound weakling,” and strategically targeted comic book readers – boys aspiring to strength and heroism. The unconventional approach worked, propelling Atlas to household name status.

The key takeaway? Know your target market. Understanding who wants your product is crucial. As we head into 2024, remember: Embrace your target market, work with them, and watch your growth soar. This is Joe Justice, reminding you to hustle hard, hustle smart, and always hustle with a smile. Bye-bye for now.

Hey, hustlers! Joe Justice here, your go-to Kanawha Valley hustler. This week, post-Thanksgiving, I’m flying solo and diving into a crucial marketing concept: price anchoring. Using Wendy’s founder, Dave Thomas, as an example, I break down how he strategically introduced a triple cheeseburger to make the double cheeseburger the sweet spot for customers. This isn’t just fast food magic; it’s a universal strategy seen in everything from cars to software.

My advice? Offer tiered options. Presenting choices not only provides negotiation flexibility but guides customers toward that middle ground – the sweet spot. Never quote a single price; break it down into tiers. And when it comes to discounts, use limited-time offers to protect the perceived value. Remember, perception is your currency in the hustle game. Stay strategic, present choices, and keep that smile in your hustle. Until next time, hustle hard and smart!