In this episode of Kanawha Valley Hustlers, Joe Justice shared his thoughts and aspirations for fostering an entrepreneurial environment in the Kanawha Valley, and the broader Appalachian region.
Joe expressed his belief that the Kanawha Valley and Appalachia, in general, lack a strong entrepreneurial culture. He acknowledged the prevalent company mentality and the dearth of startup ecosystems found in places like Silicon Valley or Texas. Determined to change this narrative, Joe outlined his mission to promote an entrepreneurial environment through his podcast and beyond.
He emphasized his desire to help individuals achieve success in creating startups, solopreneur businesses, or side hustles. He highlighted his own experience in video production, marketing, and business development, using these skills to promote local brands and businesses. Now, Joe is keen on shifting his focus towards guiding aspiring entrepreneurs and providing them with the necessary tools and insights to turn their ideas into reality.
The podcast host stressed the need to foster a culture of innovation and creative thinking, especially among young people. Joe encouraged young minds to explore entrepreneurial endeavors instead of solely pursuing corporate job paths. By instilling a mindset of business development, marketing, and product innovation, Joe aspires to pave the way for the next Fortune 500 company to emerge from Charleston, West Virginia.
Joe invited feedback and collaboration from his listeners. He urged individuals who disagreed with his assessment of the current entrepreneurial environment to share their insights and experiences. By engaging with his audience, he hopes to gain a broader perspective and refine his mission of cultivating entrepreneurship in the region.
Joe Justice’s passion for fostering an entrepreneurial environment in the Kanawha Valley and beyond is evident. Through initiatives like the Rooftop Regatta Rendezvous event and his podcast, Kanawha Valley Hustlers, he aims to nurture startup culture and provide aspiring entrepreneurs with the support they need to succeed. With an emphasis on innovation, creativity, and collaboration, Joe envisions a future where the Kanawha Valley thrives as a hub of entrepreneurship.