Archives: Episodes

Hey, it’s Joe Justice, host of the Kanawha Valley Hustlers podcast. Today, I’m diving into a fascinating marketing story from the 1920s. Charles Atlas, a bodybuilder in a pre-bodybuilding era, faced challenges in a changing post-industrial world. Despite initial success, he wasn’t hitting the heights he aimed for until he teamed up with marketing genius Charles Roman.

Atlas’s physique was impressive, but Roman saw the potential to market beyond the typical fitness audience. They introduced the Dynamic Tension system, rebranded Atlas as the former “97 pound weakling,” and strategically targeted comic book readers – boys aspiring to strength and heroism. The unconventional approach worked, propelling Atlas to household name status.

The key takeaway? Know your target market. Understanding who wants your product is crucial. As we head into 2024, remember: Embrace your target market, work with them, and watch your growth soar. This is Joe Justice, reminding you to hustle hard, hustle smart, and always hustle with a smile. Bye-bye for now.

Hey, hustlers! Joe Justice here, your go-to Kanawha Valley hustler. This week, post-Thanksgiving, I’m flying solo and diving into a crucial marketing concept: price anchoring. Using Wendy’s founder, Dave Thomas, as an example, I break down how he strategically introduced a triple cheeseburger to make the double cheeseburger the sweet spot for customers. This isn’t just fast food magic; it’s a universal strategy seen in everything from cars to software.

My advice? Offer tiered options. Presenting choices not only provides negotiation flexibility but guides customers toward that middle ground – the sweet spot. Never quote a single price; break it down into tiers. And when it comes to discounts, use limited-time offers to protect the perceived value. Remember, perception is your currency in the hustle game. Stay strategic, present choices, and keep that smile in your hustle. Until next time, hustle hard and smart!

I’m Joe Justice, and at our latest business after hours event, hosted by the Tech Park and Dow, we delved into festive hypotheticals. Nicole Christian kicked things off, detailing the networking and business discussions at the West Virginia Regional Technology Park. She emphasized that prospective attendees can easily register at CharlestonAreaAlliance.org. Matt Ballard expressed his preference for hardworking elves, citing their strong work ethic, while Jordan Crist envisioned Santa Claus handling all holiday duties. Sunny Kalwar opted for the tooth fairy’s stealth for covert operations, and Stephanie Roark chose the Easter Bunny for creative money hiding. Tina White envisioned Santa Claus as Providence Insurance’s marketing rep, while Clark McCoy saw him managing site buildings. Ron Lovins threw a curveball, choosing the legendary Andre the Giant for personal protection. As the host, I wrapped up the evening, sharing my mythical hire—the hustling elves. It was a night of creative holiday hires and spirited conversations, reminding us all to hustle hard, smart, and with a smile.

Hey, it’s Joe Justice at the LaBelle Theater in South Charleston with Vicki Vaughn from the CVB. We’re diving into the town’s vibrant scene—free movies at LaBelle, December concerts with Metro Band, and the much-anticipated Christmas parade on December 2nd. Vicki spills the details on parade logistics, from Santa’s float to street closures.

Get ready for a festive December 1st at 5:30 PM, with a tree lighting ceremony at the mound featuring Santa, free hot chocolate, and the Metro Band. Don’t miss the chance for kids to win the world’s largest Christmas stocking at the library.

South Charleston isn’t just a holiday wonderland; it’s a year-round gem. The CVB showcases museums, restaurants, and unique spots, making it a must-visit. Swing by LaBelle Theater or check the CVB website for the full scoop.

And for a quirky touch, Vicki would hire the Grinch to add mischief and charm to the town’s holiday spirit. So, from free movies to parades and giant stockings, South Charleston is the place to be. Until next time, keep hustling with a smile!

In this Kanawha Valley Hustlers podcast episode, I sit down with Steven Ghareeb, owner of Ghareeb Dental Group, unraveling the fascinating history of his family’s dental legacy. Steven shares the journey that began with his father, Dr. Sami Ghareeb, and the expansion of their practice across the Kanawha Valley. The Ghareeb Dental Group stands out for its commitment to education, evident in their involvement with the West Virginia Academy of General Dentistry. Steven highlights their diverse skill set, from high-end cosmetic dentistry to comprehensive implant treatments. The family’s ability to handle a broad range of procedures in-house sets them apart in the field. We touch upon the unique challenges and perceptions of dentistry in Appalachia, emphasizing the versatility instilled in WVU-trained dentists. The episode concludes with Steven offering advice for aspiring dentists and expressing eagerness to contribute to the entrepreneurial spirit in the Kanawha Valley. The Ghareeb Dental Group’s story unfolds as a compelling narrative of family, education, and a relentless pursuit of excellence in dentistry, resonating with the essence of the Kanawha Valley.

It’s Joe Justice from the Kanawha Valley Hustlers. In this episode at Bar 101, I’m chatting with Erin about the Young Professionals group’s monthly event. It’s too loud inside, so we take the conversation outdoors, discussing the early darkness due to daylight savings.
Let’s create some new holidays with Erin Noon, Mike Stockman, DJEJ, Hunter Wilkes, Elishua Brown, Dan Irwin, William J. McCormick, Elena Compton and Britney.

Hypothetically scrapping all holidays, I ask Erin about creating a new one. Her suggests National Nice People’s Day, celebrating the kindness at Charleston Area Lines. Mike Stockman follows with Veterans Day and a quirky Elf Day.

Other participants join in, proposing holidays like an amplified New Year’s Eve, New Year’s Rebirth for personal growth, and “Don’t Care Day” for authenticity. Dan Irwin suggests a soccer season celebration, while William J. McCormick introduces “William J Day” with a big sale and goofy antics. Elena Compton envisions an extended International Women’s Day, emphasizing gratitude.

Britney opts for Appreciation Day with a potluck feast, and I introduce “Anti-Hustle Day” as a reminder to avoid burnout. The message? Hustle hard, hustle smart, but always hustle with a smile. Until next time, this is Joe Justice, signing off.